“In many ways, Beesley’s constructions are sensitive reflections of ideas that are starting to surface in the intellectual landscape of our time. Like many artists before, he makes work that give visual form to inherently evanescent ideas, ideas rarely expressed beyond the confines of specialist science, mathematics, and philosophy, and which by their very nature resist resist articulation or comprehension. This is not to suggest his works operate didactically as or as literal illustrations; they are too diverse and ambivalent for that. Such ideas can only be expressed metaphorically or poetically, which is why art retains such importance in our culture as a pre-eminent vehicle for alluding to new concepts, and why it so often eludes explanation itself. Art, by necessity, can appear abstruse and eve repellent because we have yet to catch up with the novel thoughts it synthesizes.”
-Robert Pepperell, “Posthumanism and the Challenge of New Ideas,” Hylozoic Soil
Seems like Richard Feynman’s Ode to a Flower has returned as an animated visualization.
This is from last term, but I was involved in a group project dealing with the strategies of creating a “director’s image” for a local film called John Orpheus is Dead. While other groups dealt with event design, social media, and branding, I went with a small group that created the deliverables of a written interview for publication, behind the scenes footage, a personal website, and a short video interview.
The part I was most proud of was almost all of the footage and content was generated by my team in collaboration with the director (outside of the few seconds of the actual film inserted into the video interview). Rather than recycle promotional images given to us, and doing interviews over email, we had the chance to work on the project in real time, face to face. By participating in the actual shoot and being on set to see GJ in action, I was able to get a better sense of her as a person. Originally, we were thinking of ways to “re-brand” her as a person online, but I believe our approach ended up very differently. With a genuinely interesting person, the best thing you can do is highlight and summarize in the form you are given, whether it is a video or audio interview.
ENGL 392 Information Design Fall 2012
Production, research, direction, writing, post-production.
Each director intentionally or unintentionally creates a distinct style and impression, and the films that they make are only a part of the image. As a class, we were invited to collaborate on marketing and advertising a local film called John Orpheus is Dead.
Directed by Gada Jane, it tells the story of a popstar lifestyle gone wrong, set in a high-octane entertainment world. It seeks to feature many of the local artists and talent of the Kitchener-Waterloo area, as well as tell a story that audiences can walk away with a new perspective.
While other groups chose topics on event design, social media, or branding for the film, our team was interested in highlighting the person, and people, behind the camera. Our end product was a proposal of several ways that the “director’s image” could be strengthened in order to garner more attention for the film.
With consultation with the professor, producer, and the director herself, the end deliverables were a written interview ready for publication, a short video interview, and personal website.
Behind the Scenes