scarecrow in the burning field// root words

Lucky Strike by Maroon 5
Hunter’s Rebellion
かけてあげる」 by DAOKO
AKIRA (Kaneda’s Theme) by Sonya Belousova (Player Piano)

I worked on designing a banner/icon/cover for TheOASG’s podcast, “It’s not My Fault TheOASG Podcast Isn’t Popular!” (“Is Not” is the other variation). Check out the first episode on TheOASG site, and you can also subscribe through Itunes, Android, and RSS.

Final version.

Case Studies from 2015 from the RGD site was used as a reference on how to write a case study. Admittedly, this was awkward to write, but here goes.

Case Study by AW
Client Project for TheOASG

TheOASG (formerly “Organization ASG”) was founded as a blog that showcases where fans can watch anime and read manga legally online, in addition to being a space for those in the industry to share their thoughts. To reach their audience, TheOASG team asked AW to design its identity for the podcast launch for the site, and on Itunes.

AW worked with TheOASG editors previously to design the identity of TheOASG blog and social media presence. This means that AW already had insight on the audience and knowledge of team goals.


The goal of the project is to position TheOASG podcast as an entertaining and informative way of support the industry, as well as being a new way of reaching to anime fans. The title “It’s Not My Fault TheOASG Podcast Isn’t Popular” was given as the starting point, and it reflects the “anti-social genius” vibe. There was a need to create a cohesive system that would reflect the parent blog, while maintaining a separate identity and brand.



The research phase started with an examination of podcasts from similar blogs and sites. This was ensure that any crucial steps or items would not be forgotten later in the creative process. An initial Google search to identify tutorials on how to create iconic podcast covers was conducted, and several ground rules for imagery and typography were set down. With the goal of keeping TheOASG name as the most important part of the design in order to tie the podcast and site together, the imagery search was to portray the way people think of “anti-social genius(es)” and the concept of an ongoing conversation about fandom and the industry.

The next step was to use sketches to capture the approximate feel of the podcast image. The process called for choosing several typefaces that would work well on a smaller scale and not clash with the font of TheOASG logo. Several versions were created to explore colour and typography.

Initial size testing.


User feedback* was used, along with determining which iteration of the design worked at full size, and at the thumbnail level, should the design be seen on a smaller device or on the Itunes podcast sidebar.

Narrowing down the versions.


Designer Takeaways

  1. The research and inspiration phase is very important. This portion is to determine the different ways the problem can be solved, and to consolidate the problem the design is trying to solve.
  2. Communicate deadlines and deliverables beforehand, so that the final version that goes out is not confused with a draft. Try to get approvals at each step, as creating too many iterations makes it difficult to choose after.

*Thanks to Raveblade!

Rejected versions.

If you’re not entirely sure what the title of the podcast is based on, it’s a play on the title of an anime/manga called “WATAMOTE ~No Matter How I Look at It, It’s You Guys Fault I’m Not Popular~,” which you can watch on Crunchyroll. I want to say “for free,” but Crunchyroll will longer streams its back catalog for non-premium members in Canada starting February 2016.


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